Mindbox is a specialist digital marketing & media consultancy with a unique and uncommon offering. At our core we believe in the power of engagement through technology and thinking.

Established in 2000, we pride ourselves on bringing our extensive experience across traditional and digital marketing to drive integrated digital solutions for our clients.



Understand the consumer & business objectives. Develop a plan to exceed these expectations.


Planning and buying across display, search, social, affiliates and programmatic.


Digital training, marketing enhancement plus best practice insights and implementation.

Insight & Analytics

Get easy to understand insights of consumers with transparent multi-channel data.


Take your trading desk in house, or have it managed externally. Full suite of solutions across digital media trading.

Customer Experience

Marketing is customer experience and customer experience is marketing.


At Mindbox we believe that engagement ultimately generates action. An engaged user is more likely to drive ongoing and long term yield. As a result, we exist to help build engaging brands.

We believe in having 100% transparency with our clients on all activities undertaken and ensure you have access to all data used (it is your data after all). Only when there is full transparency between all parties can a trusted long term relationship truly develop.


Whilst we’re boutique, our clients are BIG. Mindbox works with globally recognised brands like KPMG, DHL, Tokio Marine and Air Canada; as well as local brands such as HCF, Players Voice, NSW Department Of Industry, Teachers Health & Puffling. We’re passionate about working with growing companies who know that engagement is the surest way to success.

Halved the ABC’s CPM rate and doubled reach & measurable KPI’s in the first 30 days of winning the account.
Mindbox achieved a 13% decrease on average cost per click year on year despite a 30% increase across the category.
180% increase on onsite conversion year on year.
Mindbox achieved a 32% increase in tickets booked year on year within 2 months of taking over Australian digital account with no increase in budget.
Achieved a 100% increase in internet enrolments in less than 12 months.
90% of tickets sold for Cold Chisel’s “Light the Nitro” Tour sold within the first 2 hours.
Halved overall cost per lead and tripled call center enquiries.
Maintained cost per click year on year whilst also increasing conversion rate by 164% across search and display.

Leadership Team

Nic Halley

Nic set up Mindbox in 2000 as a specialist Online Strategic, Advertising and Search consultancy working with major Australian and international brands to successfully achieve their goals.

He lectures on Media & Search for ADMA and a judge for the AIMIA, MFA & IAB Awards. He’s always been on a mission to deliver integrated marketing solutions with a focus on accountability and transparency.

Specialities: Online Advertising and Media, Search, Mobile, Programmatic, & Data both big & small.

Paul Maddock

Paul is our General Manager, he is ultimately responsible for the standard of work we deliver to our clients. He is passionate about the softer skills of our industry and the roles that businesses play in people’s lives.

Keenly interested in motivation and developing high performing people, it is these skills that make him great at listening to clients challenges and helping to devise strategic methods for achieving objectives.

Jodie Lam

Jodie has been involved in the digital media space since 2002. Working within full service digital and media agencies, she has gained experience across a range of industries and clients on how to help them enter into and leverage the various facets that make up digital media world.

(02) 9211 7700
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