http://www.emarketer.com/Article/How-Much-Industries-Spending-on-Direct-Response-vs-Branding/1010500/7
http://www.washingtonpost.com/business/economy/auto-sales-soar-even-as-the-rest-of-the-economy-struggles/2014/01/03/5aefb56e-7497-11e3-8def-a33011492df2_story.html
An 1815 principal decrying modern technology.
