November 7, 2014
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Qantas.
Lovely brand piece for Qantas by Neil Lawrence www.lawrencecreative.com.au. http://youtu.be/16RhgfA662k
Lovely brand piece for Qantas by Neil Lawrence www.lawrencecreative.com.au. http://youtu.be/16RhgfA662k
http://youtu.be/iccscUFY860
Australia leads US in mobile search spend. http://www.emarketer.com/Article/Australia-Leads-US-Mobile-Search-Spending-Clicks/1011539/7#sthash.rabvZtdc.dpuf
Good piece on the problems with URL Masking in programatic. http://adage.com/article/digital/ad-ran/294638/
So, CNBC Host & 'expert' refuses to accept Ireland uses the euro & that Scotland is not 'part' of Ireland. He eventually gives up exclaiming “it is just too confusing”. &
Good piece by Nic Christensen @ Mumbrella http://mumbrella.com.au/ninefairfax-apex-mobile-exchange-matters-259977
Publicis buys Sapient which will see its digital income account for more than 50% of total revenues. http://www.theguardian.com/media/2014/nov/03/publicis-buys-sapient-marketing
Interesting longford piece from Harvard Business Review http://hbr.org/2014/11/digital-ubiquity-how-connections-sensors-and-data-are-revolutionizing-business/ar/