Here's a Flowchart to Help You Decide.
http://youtu.be/92V5QcOTbFw http://www.apple.com/researchkit/
Uber owns no vehicles. Facebook creates no content. Alibaba has no inventory. And Airbnb owns no real estate. Interesting piece on the rise of the customer interface. http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/
Its all about 'lovemarks' This is the biggest load of self indulgent rubbish I have read in a long time - Marketing is dead, says Saatchi & Saatchi boss – long live