‘Walk socks’ – getting straight to the products USP.

Interesting precedent set re big companies like McDonalds muscling and ringfencing brand terms – if you don’t use it, loose it.

https://www.theguardian.com/business/2019/jan/15/mcdonalds-loses-big-mac-trademark-legal-battle-supermacs

It’s hard to imagine how they can avoid having basic governance being forced upon them, and that dear readers is the problem.

Call me cheesy but I love Google’s annual year in search. 

A startup called Predictim has created an algorithm that scans the online footprint of a prospective babysitter to determine their “risk” levels for parents. Turns out the datasets are full of systemic bias and a bit racist to boot.

https://gizmodo.com/predictim-claims-its-ai-can-flag-risky-babysitters-so-1830913997

You would think with the way Nutella, Smith’s Crisp’s etc have been gamed over the years, Myer & Toblerone would have been a tad cautious about letting the public take over the packaging but hey, laughs.

Loving the American Express initiative to support local businesses. It’s simple and practical, no mean feat in financial marketing.

(& go to Paper Bird in Potts Point, it’s great)