Interesting precedent set re big companies like McDonalds muscling and ringfencing brand terms – if you don’t use it, loose it.

Interesting precedent set re big companies like McDonalds muscling and ringfencing brand terms – if you don’t use it, loose it.

https://www.theguardian.com/business/2019/jan/15/mcdonalds-loses-big-mac-trademark-legal-battle-supermacs