About us

Anyone who thinks there’s safety in numbers hasn’t looked at the stock market. Irene Peter

At Mindbox, we haven’t just bought tickets to this ‘new media’ show, we’ve had backstage passes for a while and happy to show you the ropes. Mindbox was established as a leading search agency before Google set up shop in this part of town. Our team have emerged from different areas of the digital industry and share a balanced but unique perspective to solving online communication challenges.

At Mindbox we focus on what we’re good at in our sandpit and enjoy playing with others who are good at what they do in their sandpit. Our partners include:

Key members of the Mindbox team:

Nic Halley

Managing Director and collector of random thoughts & objects

Known as a local veteran in Search and Online Advertising, Nic brings 15 years experience and knows how to drive results within the realities of clients’ businesses. His experience spans clients such as Toyota Australia, University of Western Sydney, Air New Zealand, and agencies such as MOS, Grey, Hothouse, FCB New York, MOS and Publicis Group Singapore.

JP MacCormick

Manager Search Marketing and eagerly awaiting Clover Moore’s bike cycle network domination of the City of Sydney

With studies in Business at UTS Majoring in Marketing & Management. JP is the search specialist with experience across industry verticals including Automotive, Travel, Pharmaceutical, Sports, Financial, Real Estate, Food + beverage and retail.

Katrina Youdale

Digital communications strategy and believes that death by PowerPoint is a tragic way to go

With 10 years in online brand and campaign management, Katrina has experience across all aspects of digital communications strategy and the ability to build process and platforms to manage campaigns. From both agency and clients sides of the fence Katrina has managed brand and communications projects across industries including Automotive, Pets, Financial software, Alcohol, Not for profit and Technology

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